Wednesday, 28 October 2015

Website statistics

Entrepreneurs should make use of Google Search Console to improve their websites as they can gather valuable information/statistics about their visitors, web pages, audience, clicks, queries, content keywords, links, index status, blocked resources, crawl stats, spam etc and this requirement may be placed in their business plan.

Google says, "Who should use Search Console?

 Business owners who delegates- Even if you don't think you know how to use Search Console, you should be aware of it and become familiar with the basics. You might hire your webmaster or marketing specialist to help you set up your website with Search Console (SEO specialist or marketer - you can use the information in Search Console to influence technical decisions for the website and do sophisticated marketing analysis in conjunction with other Google tools like Analytics, Google Trends and AdWords). In that case, you can work with that person to ensure you have access and control to all of the reports from your website. In addition, it's a good idea to learn all you can about how your site is performing in search results so you can make important business decisions about your site".

Google says, "If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site. While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways".

Businesses should employ Search Console data analysis to evaluate and improve their web presence and marketing.  

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