Saturday, 17 October 2015

Entrepreneurship marketing skills

For how to bring market for your product entrepreneurs should know these:
  • Location is important
  • There may be government order to buy small scale industry products. Contact DIC or Directorate of Industries for more information
  • Advertisements: Print, TV and Radio advertising and internet advertising
  • Awareness creation through internet for your company's website
  • SEO
  • Blogs for business online presence and to attract more traffic
  • Promotion: Online and offline promotion
Google says, "Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterheads, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. Promoting your site and having quality links could lead to increasing your site's reputation. By having your business registered for Google Places, you can promote your site through Google Maps and Web searches. Chances are, there are a  number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource. Reach out to those in your site's related community. Know about social media sites - Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content".

Businesses can make use of Google's free webmaster tools.

Google says, "High-level analysis is possible via Google Analytics and Website Optimizer. Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to get insight into how users reach and behave on your site, discover the most popular content on your site, measure the impact of optimizations you make to your site - e.g. did changing those title and description meta tags improve traffic from search engines?". Entrepreneurs, this may enhance your marketing skills.

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