Search engine optimization

Businesses to have top placement in search engine results may have to go for search engine optimization (SEO).

Google says, "Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.

You should base your  optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords.

The various points on search engine optimization (SEO) are:

1. Create unique, accurate page titles - A title tag tells both users and search engines what the topic of a particular page is. Page title contents are displayed in search results. Page titles are an important aspect of search engine optimization.
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2. A page's description meta tag gives Google and other search engines a summary of what the page is about.  Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Avoid using a single description meta tag across all of your site's pages or a large group of pages. 

3. Choose a URL that will be easy for users and search engines to understand. Simple-to-understand URLs will convey content information easily.

4. Navigation is very important for search engines. You should think about how visitors will go from a general page (your root page) to a page containing more specific content. Plan out your navigation based on your homepage. Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site. For navigation, the focus should be on simplicity and ease of use.

5. Heading tags are an important website component for catching the user's eye, so be careful how you use them.

6. Linking to sites that google considers spammy can affect the reputation of your own site. Make sure you have solid measures in place to deal with comment spam.

7. Optimizing content - Offer quality content and services.  Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content".

Entrepreneurs, search engine optimization is one of the online marketing techniques.