Saturday 17 October 2015

Business web search performance

What business owners should know for their website's performance in search results?

Google says, "Google's goal is to return highly relevant results for every query. Search results are returned from our search index. Our search index is constantly evolving as content is added and modified on the web. The changing content, as well as updates to our ranking algorithms, can cause URLs to change position in search results, and possibly though less likely to be removed.

If your site isn't appearing in Google search results, or it's performing more poorly than it once did, check out these steps to identify and fix potential causes of the problem - Check your site is in the Google index, see if your site has been impacted by a manual spam action, make sure google can index your site, make sure your content is useful and relevant.

If your site is very new, we may not know about it yet. Tell Google about your site. One way to expedite Google's discovery of new pages is to submit a Sitemap. Even if your site is already in the index, Sitemaps are a great way to tell Google about the pages you consider most important.

There's almost nothing a competitor can do to harm your ranking or have your site removed from our index. If you're concerned about another site linking to yours, we suggest contacting the webmaster of the site in question.

Occasionally, fluctuation in search results is the result of differences in our data centers. When you perform a Google search, your query is sent to a Google data center in order to retrieve search results. There are numerous data centers, and many factors (such as geographic location and search traffic) determine where a query is sent. Because not all of our data centers are updated simultaneously, it's possible to see slightly different search results depending on which data center handles your query".

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