Sunday, 4 October 2015

Online marketing techniques

Entrepreneurs should know how search engine works to have good online visibility.

Google says, "Search Engine is a website that allows users to search the Web by entering words or symbols into a search box. How Google Search Works
When you sit down at your computer  and do a Google search, you are almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query and determine the order of search results? In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search our programs check our index to determine the most relevant search results to be returned ("served") to you.

The three key processes in delivering search results to you are: crawling, indexing and serving.

Crawling is the  process by which Googlebot discovers new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google's crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visit each of these websites it detects link on each page and adds them to its list of pages to crawl. New sites, changes to existing sites and dead links are noted and used to update the Google index. Google doesn't accept payments to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service.

Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all content types. For example, we cannot process the content of some rich media files or dynamic pages.

Serving results
When a user enters a query our machines search the index for matching pages and return the results we believe are the most relevant to the users. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site's PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content. In order for your site to rank well in search results pages, it's important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help you avoid common pitfalls and improve your site's ranking".

Google says, "Google's Did you mean and Google Autocomplete features are designed to help users save time by displaying related terms, misspellings, and popular queries. We display predictions only when we think they might save the user time. If a site ranks well for a keyword, it's because we ha've algorithmically determined that it's content is, more relevant to the user's query". Entrepreneurs, if you want your website/product to appear where you want it to appear online, then you may have to do some research. Type your keywords in Google search box and also take the help of Google Autocomplete feature (Google says for Autocomplete -  "As you type in the search box you can find information quickly by seeing search predictions that might be similar to the search terms you're typing. When you choose a search prediction, you do a search using that prediction as your search term") and then see the kind of search results pages that appear from your typed keywords or from Google Autocomplete feature. You may go through the snippet of every website on the first search results pages. This will give you a better understanding of whether you want your website/product to appear in the search results there or not. There are categories so see which category your product would fit in. Keep experimenting for your Title of your website/product, till you arrive at where you want your site/product to be online. This is how you can work on your Title of  your website/product to make sure it appears there where you want it to appear to get customers.

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