Sunday, 29 November 2015

Google search console explained

When an entrepreneur gets his/her business online, he/she may think that there will be many visitors to the site because it is internet and because worldwide people are using internet. But this may not be the case. The Google Search Console data gives the details about the site's performance meaning how is the website doing in search. It may be possible that some entrepreneurs or small businesses are seeing the search console data and may not understand what to infer from the data like how the website is doing or which is the top position for a website or which are the positions on the first page and so the average position of their queries or pages whether it is good for their website /pages/queries or not or the number of impressions that the website is receiving is good for their site or not or the number of countries where the page views or clicks are happening - how important it is for the website or whether does it matter for the website performance and etc. It is possible that the entrepreneurs or small businesses may have little knowledge about the technicalities of a website or about how to start analyze the Google Search Console data. By learning how to analyze the data available the entrepreneurs may improve their websites/pages/queries. The entrepreneurs or small businesses can begin to calculate their website's performance with this:

Google says, "The Queries report shows the Google search queries that generated the most impressions for your website URLs. By using this report you can identify search queries for which your site has a good average position (Average Position - The average ranking for your website URLs for the query or queries.For example if your site's URL appeared at position 3 for one query and position 7 for another query, the average position would be 5 ((3+7)/2), but poor clickthrough rates (CTR- clickthrough rate calculated as Clicks/Impressions * 100) . These are queries for which your pages get attention, so improved content could lead to more traffic. Keep in mind that the most typical search queries return only a single URL from your site and the average position for a search query is based on single URL position. In the case where the query returns more than one URL from your site, the average position is based on the most prominent URL in the search results when only a low number of URLs from your site are displayed.

Landing Pages Report - The Landing Pages report shows the URLs to your websites that have generated the most impressions (Impressions - The number of times any URL from your site appeared  in Google Web search results). With this report, you can identify landing pages on your site that have good click through rates (CTR), but have poor average positions in search results. These could be pages that people want to see, but have trouble finding it. In addition, a single URL is typically associated with many unique queries. For this reason, the average position ranking for a given page can be influenced by more generic queries, and if you are comparing the top landing pages to the top queries with respect to Average Position, you should keep this in mind.  For example, for a website dedicated to classic automobiles a query such as classic automobiles must return the URL for the home page only, whereas a query such as classic automobiles Ford might return the URL for the home page as well as other pages in the site. In this case the generic query improves the position ranking for the home page over the ranking of pages that are more specific in nature.

SEO Geographical Summary report - The Geographical Summary report provides a general view of Impressions, Click, and CTR by country. At a glance you can see which countries are generating the most search activity for your site on Google Search".

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