Wednesday 23 September 2015

Entrepreneur branding

The cost of running ads on television (Doordarshan) requires many lakhs (approximately about 4 to 4.5 lakhs) for 30 seconds. The minimum time slot for ads is 10 seconds. For some social causes, there is 25% less to be paid.
The cost of  advertisements on radio (All India Radio) runs in thousands for 30 seconds. The minimum time slot for ads is 10 seconds.
The cost of running business advertisements in leading newspapers are also in thousands and requires investment of many lakhs (for example for Times of India, it is about 10 laklhs  for 12/20 cms) for giving ads in front page. There can be only single ad in the front page and the minimum size is 12/20cms.

Businesses may need to use traditional methods to advertise about their companies to build a brand but due to the very high cost to be incurred on such methods, they are usually not able to give ads on TV, radio or in newspapers.

If women entrepreneurs, micro and small businesses can give their ads on TV, radio and newspapers these companies can also build up their brand and very soon.  The government and other private broadcasting agencies can support these women entrepreneurs, micro and small businesses to air their products/ads in commercial time on TV, radio and in newspapers by providing a platform for them.

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