Sunday, 11 December 2016

1 Best SME Awareness [Quick tip] Now for You

Pollution awareness among entrepreneurs

Industries have got equipment for minimizing the pollution level. Regarding water and solid wastes many industries have got recycle plants and for water pollution many industries have got treatment plant. Small and medium industries lacks in this. There are pollution controlling machines. What pollution equipment should be there in an industry and if it is there or not it is the duty of government authorities to check it. Sometimes pollution authorities is installing pollution controlling machines but those machines are lying idle in an industry.

When an entrepreneur is going for an industry, pollution controlling equipment should be a part of the project cost. Pollution control machines involves capital investment, it will be difficult for small industries to purchase them, so the major role is of the government. Clean cut guidelines are there in the book of Green Tribunal and MOEF.

There should be awareness of the entrepreneurs and what they should do to give to the society. For air pollution, one can start with least costing machine. Pollution is one way of bringing various diseases for the society but one cannot stop industrialization. So one should do it in sync with the development of society so that vibrant society should be there. Industries should take care that I am not passing adverse to the society by checking pollution. Develop the infra structure where the industry is sitting like there should be algae plants etc.

Goal setting for SME loan

 You have to see these things:

1. Product viability
2. Market feasibility means market acceptance of the product
3. Loan repayment

For marketing the product you have to outreach the people and for branding, if the product is of good quality and giving satisfactory/good services then automatically the brand is made.

Tuesday, 22 November 2016

Handicraft exhibition marketing - a guerilla marketing technique

Some of the handicraft companies and hand made products companies are using exhibitions only to market their products. They are not having any showroom to showcase their products. So they have chosen to display their products during exhibitions by participating in the various exhibitions from time to time, a guerilla marketing technique to market their products. They contact the different exhibition organizers from time to time to be aware of all the exhibitions that are coming up so that they could just book the space to display their products during exhibitions and earn from the sale of their handicraft or handmade products. When they book the space, they do not have to pay at that time to the organizer. They have to pay later so they have the chance to sell their products and pay the organizers their stall rents. There is no advance payment. That is why they prefer this kind of marketing their products. These exhibitions are coming up 12 months in a year and they have lot of scope to sell their products. #handicraftexhibitionAGuerillaMarketing

According to a handicraft exhibitor, the organizers usually give a space that is outside of the main exhibition space and the space allotted also is less expensive. The handicraft exhibitor takes the space for the amount as prescribed by the organizer and it is his responsibility to pay the rent of the space and the exhibitor mainly depends on the sale of their products in the exhibition to repay to the organizer. It is not true with all the handicraft or hand made exhibitors participating in the exhibition but mostly it is the case. If the sale is made then the handicraft and hand made products exhibitor is able to pay otherwise they undergo heavy loss. But still they prefer this way of marketing their products because most of the time they make lots of profits and prefer to do their marketing in this way. Their concern is that the organizers should understand their difficulties of this type and excuse their payments of the stall of at least 50% if they have not made any sale. The organizers should support them in this way. Many of the exhibitors said it is a kind of gambling but still they will continue with this kind of marketing.

According to another exhibitor, they make the booking of a stall depending upon the location of the exhibition. Location is important in this kind of marketing. If the stall is on the outside then the organizers should give the facilities like full carpet area, car parking should be not near to their stalls because due to dust created by cars may make their products look dirty and the organizers should look into how to protect their products during rain. There should be fan inside their stalls. Security should also be given to them as well. As the organizers charge less for their stalls sometimes the exhibitors have to go through without all these amenities. Although the organizers do not take an advance from them but the exhibitors have to pay for the transportation of their goods to the exhibition stall and also to take back the unsold goods to their homes and pay the stall rent. These expenditure is met by the exhibitors.

According to another exhibitor, in government exhibitions, stall rent is free and there are all the facilities available with the stall. Many of the exhibitors are selling their products only through exhibitions and they also give their products to whole sellers.

According to another exhibitor, the date and time of the exhibition is very important. People come to stalls during evening hours, on government holidays, etc so the organizers should keep this in mind for such exhibitions. Sometimes if we make sale also then the money goes away in giving the stall rent. So organizers should support in some ways to such small exhibitors of giving some rebate in stall rent. In business there is up and down but still one should participate in exhibitions. 

According to another exhibitor, sometimes only some commissions have to be paid to the organizers and also that depends on the sale of the products. If the sale is there the commission needs to be paid and if there is no sale then there is no commission needs to be paid. This is very good marketing method and should be encouraged.

According to another exhibitor with snacks as their products - They take stall inside the main exhibition hall. They are not there to sell the products but rather to promote their brands through distributing leaflets. When the product comes first to the market, many are not aware of the brand and the product but after participating in the exhibitions, the entire city comes to know about the company and their products, branding mileage is there in exhibition, company is coming under direct contact with the customers, inquiry is generated and deals are made.

Friday, 4 November 2016

Value addition to fishery business

The value addition scope is not there in Fishery business in Ranchi/Jharkhand. It was tried in few hotels but that was not very successful. There is local fish but local fish is in dead condition. Andhra Pradesh fish size is good and so there is demand for it in parties. Fishes are transported in vehicles loaded with water.

Breeding of Pungacious fish was first done in Jharkhand of India. The Fishery department of Jharkhand can meet 50 kg or even 2 quintals of the order for Pungacious fish today. It is a special species. In Odisha, there is no demand for Pungacious fish. In Bihar, there is high demand for Pungacious fish. There is competition of Pungacious fish in West Bengal. In Howrah, there is fish market. But the traders have their own syndication. They allow fish from other states but only on their terms which the farmers of Jharkhand  do not like and cannot compete with their terms and conditions.

In Jharkhand in one lorry, 150-200 or 300 kg fish can be transported. There is Cage culture fisheries in Jharkhand. There was production of Monosex Tilapia but the farmers are not showing keen interest because their business growth is not at par with the Pungacious fishes.

The main hurdle in Fishery business are:
  • One cannot change the taste of people
  • If the husband and wife both go to office and when there is fast life and it is difficult to handle making fish and washing fish then only value added fish would be in demand.
There are two types of market of fish:
  • Fish ready to serve
  • Fish ready to cook
There is a place in Jharkhand, where privately rice and fish curry is being sold near court during lunch hour. There is one bowl of rice and two pieces of fish in fish curry.

According to a Senior Officer in Fishery organization, Jharkhand and Bihar can be developed. The Fishery Department is going to open a restaurant in future with fish as the prime dish. Small scope may increase in this kind of value added fishery business. Ladies can enter by cooking and ready to serve. There are lots of problems because of Government rules like health management programme etc. Frozen Shrimps are being exported.There can be promotion by taking a fish plus eggs plus chicken stall in railway stations. It is complete protein food. Passengers may like this in railway stations who have been traveling for 24 hours in train because it is very spicy food and energizing food. Pungacious fish is boneless fish. It has a particular smell and taste. As it is intra muscular skeleton fish, it is best for boys who do not like to take out the bones in fish. Pungacious fish food is for ready to serve purpose. Pungacious species seeds are coming from Vietnam. In one cage there is 3-4 tons of Pungacious species fish and take 1&1/2 years to grow. Approximately 27,000 Cages have been floated. Unless and until, 40,000-50,000 annual production will not take place, no industry can come into this business but small farmers business can happen by producing 5 tons to 10 tons fish daily. If UNICEF through WHO does some experiment to make a drink because the fish flesh is very soft, then the non-vegetarian children will be very much benefited because it will be a very nutritious drink. It can be a tool to remove anemia. It is easily digestible protein and good quality protein. It has a very low percentage of cholesterol. It will be very advantageous for heart patients. There will be value addition #valueadditiontofisherybusiness. Cage production of Pungacious species of fish is taking place in Jharkhand which is first in India and presently on top.

Sunday, 23 October 2016

Fishery business scope

If fish farming is taken up commercially by entrepreneurs, then there will be poverty reduction #fishfarmingforpovertyreduction.

In Jharkhand, the ponds have become polluted by Fly Ash near Patratu Dam and in the fields where pesticides are given and as that water in the fields comes to ponds, the growth of fish is affected. There is no breeding because fishes are breeding in fields etc so pesticides are adversely affecting the growth of fishes.

There is very good business scope in fisheries. There is requirement of 1,40,000 ton fish in all Jharkhand because 93% of people of Jharkhand eat fish. Production is only 1.06 lakh ton. Balance is imported from Andhra Pradesh. If somebody starts commercial fish farming, then he can earn a lot of money. There will be business growth. Capital investment is required. Fisheries can be done by  those people who have got money to invest but since people are investing in some other industry/business they are not investing in fishery. If the investment is made in fishery, then the production will increase. Within Pradhan Mantri Mudra Yojana, now loans will be made available to people for Rs 50,000/- to Rs 1 lakh. When the loan will be applied for by the person, the project will be thoroughly reviewed. Bank Credit is there in Andhra Pradesh  but there is no bank credit in Jharkhand and Bihar that is why this sector has not grown. Neither fish farmer wants to take the loan nor bank wants to give the loan. 600 crore is going to  Andhra Pradesh, as fish is coming from there and 100 crore is going to West Bengal in the form of seed. So there is lot of business scope in this.

According to a fisherman, he started his business without taking loan and he did not want to take the loan for his fish business. He wanted a big place to sell the variety of fishes so that people need not go to another corner to buy a different variety of fish. His place should be that one stop centre.


According to another fisherman, he had difficulty of selling the fishes in the same market and found it a very hard work of maintaining the fishes like freezing the fishes etc. He was undergoing loss and so he was not interested to go for loan.



 

Wednesday, 12 October 2016

Stock/share market for micro and small entrepreneurs/businesses

There can be micro and small businesses/entrepreneurs issuing shares to the public under a different machanism that is the company not being listed with SEBI but with a different government organization to issue shares to the public for the smooth running of their businesses or industries.

There are various types of companies like:

1. Private Limited Company having share capital
2. Public Limited Company having share capital
3. One Person Company having share capital

In One Person Company there is only one person  and there is a nominee. In Private Limited Company, there are minimum two persons.

In One Person Company the minimum investment of Rs 1 lakh (paid up capital) has to be there and similarly in Private Limited Company the minimum investment of Rs1 lakh (paid up capital) has to be there.

Both  One Person Company and Private Limited Company can issue shares to their relatives, family and friends. Public Limited Company are listed with SEBI and can issue shares to the public.

According to a financial institution, when the business is of 100 crores then one should come in share market capital because in these many years  he/she has established himself/herself but since a micro and a small entrepreneur/business man also gives employment to 3-5 persons like he keeps a sales man, a person to collect the money from the market etc and there are many families that are benefiting from a micro or small business/entrepreneurs, at some point when the business has established itself then instead of waiting for the company to become a 100 crore company, the micro and small company can be listed under different government body than listed instead of SEBI to come into share market capital. It is a viable concept that can be looked into by the Government.

According to a small scale entrepreneur, the small scale company should also have the possibility to issue shares to the public and that when the company is establishing itself not when the company has established itself. This should be there.

According to a micro businessman, firstly, it depend on the shopkeeper, whether he wants to come in stock exchange or not. But this (stock/share market) should be there. Everybody should get a chance to collect money from the market. Small business owner may become big business owner. The Government should make such rule. There will be hard work in selling even small share. Expenditure is involved and even selling small share it will require expenditure but it will be small.  All this will happen with faith. First the business should operate and establish faith in the market.

According to another micro businessman, there is advantage in this. All work will be done in systematic way. There will be customer satisfaction. There will be a chance to grow. This (stock/share market) should be there.

Micro/small businesses/entrepreneurs can comment: #microsmallentrepreneursinsharemarket #facebookentrepreneursinsharemarket #linkedinentrepreneursinsharemarket should there be a such a mechanism so that micro/small businesses entrepreneurs company issue shares to the public for the growth of their businesses? Please comment through the comment box.

Sunday, 2 October 2016

Users survey 2016

Here are few survey questions. Users please take this survey.

1. Do you like the website  content?

a) Yes
b) No
c) Little

2. Your background?

a) An entrepreneur
b) A small businessman
c) A volunteer
d) A school/ school student
e) A Government employee
f) Others

3) Do you find the website content unique?

a) Yes
b) No
c) Somewhat unique
d) A mix

4) Does the website give you practical guidance on entrepreneurship and marketing tools?

a) Yes
b) To some extent
c) No
d) Need improvements

5) Do you think the website contents/solutions can help in bringing the self employment for the unemployed?

a) Yes
b) No

6. Are micro business suggestions given on the website helpful?

a) Yes
b) No

7. Do Government organizations, UN organizations, NGOs should work on the solutions/financial solutions provided here?

a) The suggestions are relevant and so Yes
b) The suggestions are not relevant

8. Would you like to share the contents on social media?

a) Yes
b) No

9. How will you help others through this website contents?

10. Will you recommend this website or website contents?

a) Yes
b) No

11. Can you suggest more ideas or topics that should be written and continued with?

a) Yes
b) No

#usersurveyquestionsanswers #userssurvey2016 #forfacebookuserssurveyquestions #forlinkedinuserssurveyquestions #fortwitteruserssurveyquestions Users can take the full survey or answer as many questions you like through the comment box Or simply you can suggest ways to improve the website contents.

School entrepreneurship resource centre

School entrepreneurship resource centre  will help schools (Government schools, private schools and municipality schools) and school students to get the information on entrepreneurs and entrepreneurship from the following blog posts:

1. Youth entrepreneurship opportunities will give the various places where school/school students can get the information on who are entrepreneurs and how to start and run an enterprise. To see the information Schools and school students can go to blog post Youth entrepreneurship opportunities.

2. Factory requirements will guide about the requirements that needs to be ensured by an entrepreneur for the success of his/her enterprise. School/school students to know more can go to blog post Factory requirements.

3. banks entrepreneurs will give information on various bank loans available. School/school students to know more can go to blog post banks entrepreneurs. 

4. Youth entrepreneurship questionnaire - School students can fill this questionnaire to judge themselves how fit they are for their entrepreneurial journey. They can then read about the entrepreneurship qualities. School/school students to know more can go to blog posts Youth entrepreneurship questionnaire and Entrepreneur quality.

5. Company name gives information about how an entrepreneur/business man can have a name for his company that is only given to his company all over India. School/school students to know more can go to blog post Company name.

6. Copyright  for business gives information about how entrepreneurs can protect their ideas from being stolen. School/school students to know more can go to blog post Copyright for business. 

7. Entrepreneur notebook will guide on the information that should be there in the entrepreneurs notebook. School/school students to know more can go to blog post Entrepreneur notebook.

8. Trading skills give information on how urban poor can start their trade/business. School/school students to know more can go to blog post Trading skills.

9. Handicraft is a micro small medium enterprise. School/school students to learn more about handicrafts and the business opportunities can go to blog post Handicraft event - handicraft help centre from July 2016 onwards.

10. High school entrepreneurship gives information on how schools can encourage entrepreneurship in schools. Schools to know more can go to blog post High school entrepreneurship.

#Schoolandentrepreneurs. This School entrepreneurship resource centre which is for government schools, private schools and municipality schools will provide necessary information on entrepreneurship for schools and school students.